It is just as important to choose the right size of your banner as it is to find the right design for it. You probably ask yourself why? But it is quite easy. A website usually uses standard banner sizes, and some banner sizes are more accessible than others to fit. The clear winner these days is the Medium Rectangle Banner (300×250).
So what are the most used banners?
According to Google, these are the most displayed banner sizes in pixels.
- 300×250 – Medium Rectangle
- 728×90 – Leaderboard
- 160×600 – Wide Skyscraper
- 300×600 – Half Page
- 970×250 – Billboard
- 336×280 – Large Rectangle
- 468×60 – Banner
- 234×60 – Half Banner
- 120×600 – Skyscraper
- 120×240 – Vertical Banner
Okay nice top 10, but which one should I use?
To answer this question we need to look at the data. Please see the below graph and see what stands out.
Correct, the top 3 makes up most of the usage of banners.
What sort of banner to make?
There are many types of banner designs to choose from but before we go there. Let us look at the options we have in the format.
- Still image banner
- GIF banners
- Flash banners
- HTML5 banners
So what should you use? This again asks for the same solution as we did with the sizes. What is most used and has proven effective.
Studies have shown that animated banners have a better Click Through Rate (CTR) than static banners. So if the animation is King, how to animate? Gif and Flash have their limitations and most important should always be browser compatibility. If that is the case HTML5 should be the format of your banner.
HTML5 is cross-browser compatible and is very lean compared to GIF and Flash.
If you would like to make those creative HTML5 Banners, give Google Web Designer a chance. We have created some amazing banners using Google Web Designer, but we are not the only ones. Companies like Netflix, Disney and KFC are using it as well. The results are super cool. For some ideas look at their gallery.