MatahariMall was launched in 2015 to become the new #1 marketplace player in Indonesia. Having a great team of people from a wide range of digital backgrounds and the support from Lippo Group this new company was bound to make an impact in the market.
Even though they were not able to win from players like Tokopedia and Lazada, MatahariMall did make an impact on how we experience e-commerce in the Indonesian market.
Who does not remember 9.9 promotions on the 9th of September and the tagline #beliaja?
Most people think that Mataharimall was shut down but that is not the case.
MatahariMall was rebranded to Matahari.com after it was confirmed that it was very difficult to have a proper business model if you sell other people’s products in a marketplace in a market where discounts are still the main mover for people to decide where to buy.
Because of this Lippo Group has decided to rebrand MatahariMall to Matahari.com where they sell all the products that the Matahari Department store is selling. This includes a lot of brands that Matahari owns to give a proper mix so the website becomes profitable.
MatahariMall was very powerful with their marketing campaigns. The billboards next to the main roads were combined with TV Campaigns and very aggressive marketing campaigns. Such as the 9 September campaigns which were called 9.9 or Super September in which they offered some products at a 99% discount.