Studio / Capabilities
Web Development.
The web is still where serious decisions get made: a CFO reading a vendor page, a prospect submitting an inquiry, an employee logging into an internal tool. We build web applications and marketing sites for Southeast Asian enterprises and founders with headless CMS architecture, edge-rendered frontends, performance budgets enforced in CI, and content infrastructure that your marketing team can actually operate without re-deploying.
Modern web, built to your team's operating reality
A corporate marketing site and a customer-facing web application share the same quality floor (fast, accessible, secure, measurable), and the same failure modes when they don't have it. We build with current headless architecture (Next.js + Payload / Contentful / Sanity / Strapi as the product requires), edge-rendered frontends (Vercel / Cloudflare Pages), and performance budgets enforced through CI. A 7-second load time on a corporate site is not a marketing problem; it's a credibility problem. Your marketing team updates content without filing a ticket. Your engineers ship features without breaking it.
How we build web experiences that stay fast as they grow
Four phases, every one accountable to performance and accessibility gates.
Discover
Audit the current stack, content operating model, and performance baseline. Where is the marketing team blocked? Where is engineering blocked? What do the Core Web Vitals look like today? Who owns the content, and who owns the code?
Design
Architecture decisions before line of code. Framework (Next.js / Remix / Astro depending on the product), headless CMS selection, rendering mode per route type, edge strategy, content schema design. Performance budget allocated per route.
Build
Engineering with the content team in the same sprint. CI-enforced performance gates: routes fail CI if they exceed their budget. Accessibility automated checks in CI, manual audit before launch. Observability wired to production from the first deploy.
Scale
Handover to your web, marketing, and engineering teams. Content operating model documented, performance dashboards live, incident playbook in place. We stay available for framework upgrades, SEO and performance tuning, and the operational work most agencies don't stick around for.
What we build
Four disciplines that together turn a website from a shipped artifact into a production product.
Modern Frontend (Next.js + React)
Next.js App Router, React Server Components where they fit, TypeScript throughout. Edge-runtime routes, streaming UI, and the rendering decisions that make the difference between fast and crushing. Frameworks chosen per product, not per trend.
Headless CMS Infrastructure
Decoupled content platforms: Payload, Contentful, Sanity, Strapi. Schema-first content modeling, role-based editorial, localization by default, webhook-driven deploys. Your marketing team operates content independently of your engineering release cycle.
Edge Delivery & Performance
Cloudflare / Vercel edge. Image optimization, cache strategy per route, A/B testing at the edge, geographic performance tuning for SEA. Every site ships with CI-enforced Core Web Vitals gates: LCP, INP, CLS as release gates.
Accessibility & SEO Infrastructure
WCAG 2.2 AA as baseline. Structured data, sitemaps, canonical URLs, open-graph generation, canonical-free-of-duplication. SEO built in, not layered on by a separate team after the fact.
Need a web team, not a web project?
For clients running multiple properties (marketing site, web app, internal tools, SEO-driven content surfaces), we provide ongoing embedded frontend and performance engineers alongside your team. Part of Sprout's augmented-teams model.
Explore the augmented-teams model →Web in action
The web is still where trust gets built, and broken.
Web application for multi-store retail decision-making
A production web application for retail operators to analyze store performance, inventory velocity, and category share: headless architecture, role-based access, multi-locale ready.
A web surface for complex health-services catalogues
Web platform for an Indonesian digital health service: doctor catalogues, specialty browse, appointment flow, pharmacy integrations, content operations in Bahasa and English. Operated by the client's marketing and content teams independently of engineering.
Load-time compounds directly into business outcomes
Industry research continues to show that web page load-time degradations correspond directly to conversion and engagement drops. For SEA markets on variable network conditions, the effect is amplified. Core Web Vitals aren't a nice-to-have. They're a floor below which content strategy breaks.
What's trending in modern web
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What's your web surface costing you in speed, credibility, or content velocity?
Tell us the state: a marketing site redesign, a web application, a headless migration, a performance remediation. We'll scope an engagement with performance budgets, accessibility gates, and content operating model in scope. Worst case, you get a clear no. Best case, you get a web partner who ships fast sites that stay fast and a marketing team that stops waiting on engineering.
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